ANALYTICAL R PORTS
Once a month we will provide you with:
A high-level overview of performance across all connected profiles to quickly evaluate social growth such as impressions, engagements and link clicks.
A detailed report of your audience demographics
overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.
Paid Performance Report - Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.
WHAT DO WE DO WITH YOUR SOCIAL MEDIA ANALYTICS?
#1 They help us understand your audience
Taking steps to understand your audience using social data can help you in so many ways. For example, analyzing your past posts can help us find your unique best time to share.
Timing is an important part of social media marketing. If we post when your fans are online and at their highest level of alertness your posts will drive more engagement, traffic and sales.
Therefore, we learn from your social data and find your unique best time to post on social media.
#2 Helps us determine what social networks are best for you
Not all social networks will work perfectly for you. Just because Facebook has over 2 billion users and Instagram has over 800 million users doesn’t mean they will drive the best results.
The only way to confirm which social networks work best is through experimentation and using your analytics to measure how much engagement, traffic and sales you are getting.This data can be utilized to focus more on social networks that are working for you and eliminating ones that aren’t.
We also use the data to prioritize the amount of time we spend managing each social network for you. More time can be spent on the top performing networks and lesser on ones that bring in smaller results.
#3 Social data can help you create better content
When we track your social networks, we will understand what content drives the best results.
On networks like Facebook and Instagram we will be able to see what kind of content performs the best.Therefore we create like content that will be eye catching and keep your audience engaged.
#4 Helps us understand competitors
Your competitors are also creating content and running social media strategies. This will result in their own unique data.
If you analyze this data, you will be able to figure out what is working and what isn’t. It will help you avoid the mistakes they are making and only focus on techniques that bring results.
#5 Helps us create a better strategy
Running an effective social campaign is about trial and error. You will not create the best strategy in your first attempt.
By studying your social media analytics regularly we will be able to figure out what was effective and what wasn't.
#6 Shows us how your social media campaign is performing
Once we've launch a social media campaign we regularly track and see if it is performing the way we intended it to.
If we notice that the campaign isn't performing efficiently we take the necessary actions to change our approach.